LADY GAGA AT THE SUPER BOWL
In 2017 we partnered with Lady Gaga and the NFL to create a halftime show that brought our drone technology to the sky above Houston’s NRG Stadium. Occupying a vast space visible from the live crowd, the drones performed along with Lady Gaga at halftime.
My role: I was Co Executive Creative Director on the integrated campaign, and headed Content Creation.
Awards: 2 Cannes Lions, 3 Clios, One Show Golden Pencil, Ex Award, and 3 Webbys. For full details on awards, scroll to the bottom of this page
SUPER BOWL CASE STUDY
AWARDS
CANNES LIONS
Silver Lion, Digital Craft: Innovative Use of Technology – Super Bowl Drones Halftime Show with Lady Gaga
Bronze Lion, Media: Use of Brand or Product Integration Into a Programme or Platform – Super Bowl Drones Halftime Show with Lady Gaga
CLIOS
Gold, Music Partnerships and Collaborations – Intel Drones x Super Bowl Halftime Show with Lady Gaga
Silver, Branded Entertainment Event/Experiential – Intel Drones x Super Bowl Halftime Show with Lady Gaga
Bronze, Brand Partnerships & Collaborations – Intel Drones x Super Bowl Halftime Show with Lady Gaga
ONE SHOW
Silver pencil, Branded Entertainment: Innovation in Branded Entertainment – Super Bowl Drones Halftime Show with Lady Gaga
EX AWARDS
Ex Award Winner, Best Entertainment Activation – The Lady Gaga + Intel Performance
WEBBYS
Webby & People’s Voice Winner, Branded Content – The Lady Gaga + Intel Performance at The Grammy’s
Webby & People’s Voice Winner, Integrated Campaigns (Branded) – The Lady Gaga + Intel Performance at The Grammy’s
Winner, Live Experiences (Branded) – The Lady Gaga + Intel Performance at The Grammy’s