2018 OLYMPICS PARTNERSHIP

Intel is a major global partner of The Olympics. At the 2018 Winter Olympics in South Korea we showed the world what our drone technology was capable of, and sought to make people dream about what’s possible with new tech. We also set a Guinness record for the largest drone flight fleet in history. Our drone light show was broadcast in every market in the world, capturing billions of impressions as well as receiving critical acclaim globally.

My role: I was Co Executive Creative Director on the global integrated campaign.

Awards: This campaign won 4 Gold Cannes Lions, 9 Clios, 3 One Show Pencils, 2 D&AD Pencils, 1 Gold Andy and 2 AICP awards. For full detail on awards, scroll to the bottom of this page.

OLYMPIC DRONES CASE STUDY

TEAM IN FLIGHT- OLYMPIC DRONE LIGHT SHOW

AWARDS

CANNES LIONS

  • Gold Lion, Brand Experience & Activation: Touchpoints & Technology / Tech-led Brand Experience – Olympic Drone Light Show

  • Gold Lion, Communication: Design / Digital & Interactive Design / Digital Installations & Events – Olympic Drone Light Show

  • Gold Lion, Design: Brand Environment & Experience Design / Live Events – Olympic Drone Light Show

  • Gold Lion, Media: Channels / Use of Technology – Intel Re-Imagines the 2018 PyeongChang Olympics

CLIOS

  • Gold, Branded Entertainment / Event/Experiential – Olympic Drone Light Show

  • Silver, Events/Experiential / Events – Olympic Drone Light Show

  • Silver, Public Relations /Special Event – Olympic Drone Light Show

  • Bronze, Innovation / Medium Innovation – Olympic Drone Light Show

  • Bronze, Branded Content / Event/Experiential – Olympic Drone Light Show

CLIO SPORTS

  • Gold, Innovation / Medium Innovation – Olympic Drone Light Show

  • Gold, Innovation / Product Innovation – Olympic Drone Light Show

  • Silver, Partnerships & Collaborations – Olympic Drone Light Show

  • Bronze, Branded Entertainment & Content Events/Experiential – Olympic Drone Light

ONE SHOW

  • Gold Pencil, Innovation In Design: Experiential / Environmental – Olympic Drone Light Show

  • Gold Pencil, Moving Image Craft: Innovation / Visual – Olympic Drone Light Show

  • Silver Pencil, Branded Entertainment: Innovation / Innovation in Branded Entertainment  – Olympic Drone Light Show

D&AD

  • Graphite Pencil, Media / Use of Events – Olympic Drone Light Show

  • Wood Pencil, Branded Entertainment / Sponsored – “Team In Flight” (Olympics Drones)

ANDYS

  • Gold, Idea / Craft / Social Good / Innovation – Olympic Drone Light Show

AICP

  • Winner, Next Innovation – Olympic Drone Light Show

  • Winner, Next Branded Content – Olympic Drone Light Show