LADY GAGA AT THE GRAMMYS

In 2016 Intel partnered with Lady Gaga to create a tech-fueled tribute to David Bowie on the GRAMMYs stage. The performance was the most talked about moment of the Grammy Awards and made billions of impressions globally.

My role: I led the integration of technology into the live performance, Executive Creative Directed all assets in the integrated campaign, and was the Head of Content Creation.

Awards: Cannes Gold Lion and 4 Clios. For full detail on awards scroll to the bottom of this page.

GRAMMYS CASE STUDY

CANNES LIONS

Gold Lion, Design – The Lady Gaga x Intel Experience

CLIOS

Gold, Clio Music: Innovation – The Lady Gaga x Intel Experience
Gold, Clio Music: Partnerships – The Lady Gaga x Intel Experience
Silver, Clio Music: Design – The Lady Gaga x Intel Experience
Bronze, Innovation: Medium Innovation – The Lady Gaga x Intel Experience