SOUNDVISION
SoundVision technology brings together Intel depth sensing and movement tracking technology with artificial intelligence. Developed and built entirely within Creative Content Labs, the tech allows touring musicians to control stage-visuals in real time with their movements. Additionally, the tech hears and responds visually to each layer of music being performed live. We debuted the tech in partnership with Republic Records and Phantogram at Coachella and have since partnered with a number of musicians to power live performances, including Tiesto at his main stage performance at Miami’s Ultra Music Fest. The tech also brought us to the Cannes Lions stage where I spoke about “tech as the new creative brief”.
My Role: I led all aspects of the conception, development and rollout of the technology, as well as all partnerships, and Executive Creative Directed all campaign elements, and led Content Creation.
PHANTOGRAM
ELISE TROUW
