The World is Watching Integrated Campaign

Intel is a major player in the PC gaming industry. We created a global campaign featuring influencers in the gaming world as the heroes and united 20 of the world's most influential professional gamers, streamers, and casters into our launch film. We activated our creative platform “The World is Watching” at esports tournaments around the world, including an exhibition at the 2018 Winter Olympics in PyeongChang.

My role: I was Co Executive Creative Director on the global integrated campaign, and Head of Content Creation.