In early 2020 we set out to introduce the first-ever, custom-built, parent brand for Autodesk to unify our 140+ products and help move us towards being a platform-led company by 2024. This effort incorporated unique parent brand strategy, value proposition, messaging, tone of voice and new visual identity and product identity system across all touch-points and integrated campaign guidance. The deck below (laid out so you can scroll) outlines the foundations of our new brand. We created this deck to garner CMO and CEO approval.
