CHINA-BASED WORK
China is Intel’s second largest market. The work below is from 3 separate campaigns that we created for the Chinese market, but which were also distributed globally. From using artificial intelligence to help restore the Great Wall Of China, to using facial tracking tech to power a music video for China’s biggest pop-star, our work in China took us to the edge of what’s possible with new technology.
My role: Chris Lee Experience, Executive Creative Director. History Comes Alive, Executive Creative Director. Great Wall, Co-Executive Creative Director. Head of Content Creation on all.